MINI Big Love for Valentine's Day and Beyond
MINI Ireland is partnering with Grow Mental Health to share some Big Love this Valentine’s Day. Partnership aims to deliver hundreds of roses to Grow Mental Health facilitators, volunteers and peer support group members. This initiative is part of MINI’s commitment to social causes and charity while supporting social entrepreneurship
Grow Mental Health is one of Ireland’s longest standing Mental Health charities, supporting over 1,000 people in Irelandweekly. The charity, which was set up in 1969, has recorded a 400% year on year increase in demand for support. Delivering a national network of peer-to-peer support groups in local communities, through a 12-Step Recovery and Growth program, the charity aims to ensure that anyone struggling with mental health challenges does not have to navigate those challenges alone. Instead, they can join a local support group and experience hope and recovery.
As a leading international company, community and social responsibility are a top priority at MINI. For this reason, MINI has partnered with Grow Mental Health in order to support this Big Love initiative.
Julie Bothwell, Head of Sales and Marketing MINI Ireland said: “MINI has always been the answer to the challenges we face with individual mobility. The willingness to rethink the status quo defines the brand to the present day, and we are motivated to do the best for our community and make a difference.”
To launch this initiative, Christine Fitzgerald, Board Member of Grow Mental Health presented MINI’s Friend of the Brand-Mark Donnelly with a ‘Thank You’ rose.
HUH Clothing is an Irish clothing start-up based in County Meath, by Donnelly during Covid. The goal for HUH is to create a stylish and comfortable clothing while raising awareness positive conversations around Mental Health. The company also donates ten per cent of its sales to mental health charities like Grow in Ireland.
