Corporate Social Responsibility
Charity Support
Some of the Charities we supported for our team members in 2025
Temple Street. Irish Heart Foundation. Breast Cancer Ireland. Pieta House. Samaritans. Simon Community.
John Baker Trust. Cystic Fibrosis Ireland. St Vincent De Paul. Beaumont Foundation. Down syndrome Ireland. Laura Lynn Foundation. Make A Wish. Brain Tumour Ireland. Central Remedial Clinic. Enable
Ireland. St Francis Hospice. Sharing Point. Spinal Injuries Ireland. Portmarnock Fights Cancer. Pieta House. St. Michael’s House.
Little Blue Heroes
Little Blue Heroes Foundation is a not-for-profit charity operated entirely by volunteers made up of Garda members/staff, retired Garda members, their families, friends and civic minded people from communities. It aims to help families in need from local communities in Ireland who have children undergoing long-term medical treatment for serious illness. Joe Duffy BMW recently invited the team to chase down the infamous "Mischievous Michael" with a large bounty for his successful capture.
The Joe Duffy Motorrad Jigsaw Grand Tour 2025
Organised by Damian Sheridan and Daryl D’Art, the event runs from June 11th to 13th. This incredible event wouldn’t be possible without the support of Joe Duffy BMW.
For Damian, this event is deeply personal: “Seeing first-hand how Jigsaw changes young lives has been incredible. A letter from a 12-year-old boy thanking Jigsaw for making his sister happy again has stuck with me. It showed just how much mental health support matters.”
The Grand Tour isn’t just about the ride—it’s about making a difference. By supporting this event, you’re helping Jigsaw continue its mission to be there for young people when they need it most.
Rev Up
From May 3rd to 5th, 2025, RevUp proudly celebrated its 20th anniversary with another unforgettable ride in support of young people with disabilities. In partnership with Lord’s Taverners Ireland, this year's event built on an incredible legacy of impact — continuing to raise vital funds for various Irish Wheelchair Association projects.
Since 2018, funds raised through RevUp have helped provide three minibuses for a school and two sports clubs serving young people with disabilities, as well as three power soccer chairs, eight basketball wheelchairs, and a hand cycle — enabling twelve young athletes to participate in and enjoy the sports they love.
We’ve seen firsthand the powerful difference this support has made for both clubs and individuals, and it’s been a privilege to continue this mission. The 2025 run, which kicked off as always from Joe Duffy Motorrad, was our most successful yet. With over 45 riders and pillions, participants navigated some of Ireland’s best biking roads over an epic three-day journey.
To everyone who rode, fundraised, and cheered us on — thank you. With your continued support, we look forward to helping even more young people with disabilities access the joy and freedom of sport.
A lot done, more to do – our focus for 2025:
Having achieved our benchmarks for 2024, 2025 will see us further improve our CSR activities. Breast Cancer Ireland is again one of our 2025 charity partners, and we are very proud to support them. This year will see us fund their Living Wall area in the new Breast Cancer Clinic at Beaumont Hospital. We have also partnered with Temple Street Children’s Hospital and will fund the refurbishment of the parents waiting and break out area in St Brigid’s ward. In addition to our existing community, workplace, and marketplace initiatives’, we will focus further efforts on enhancing employee engagement with further internal communications, internal marketing, and Human Resources programmes, including the further development of our Group Intranet as a key engagement portal.
Community
Proud Performance Partner of the LGFA
ZuCar is the official Performance Partner of the Ladies Gaelic Football Association.
The four-year arrangement also sees the LGFA introduce the ZuCar Golden Boot award – which will be presented to the leading scorer in the All-Ireland Ladies Football Championships.
In addition, the ZuCar Golden Glove award acknowledges outstanding goalkeeping performances throughout the Championships.
ZuCar is also the title sponsors of the LGFA’s #Gaelic4Teens Development Programme and the Minor Championships.
Local Club Sponsorships
Internal Communications & Employee Engagement
- Our dedicated employee intranet, MyJoeDuffy.ie is available to all employees and everyone is encouraged to submit articles and photographs. This communication tool enables everyone in the Group to access information and keep everybody engaged and informed of our developments and achievements. With dealerships located across Dublin, Cork, Drogheda, Athlone, Limerick, and Navan, MyJoeDuffy is a way of everyone getting to know their colleagues and keeping up to date with group-wide news. 2025 will see us do some upgrading as we strive to make this portal more user friendly and upload more content.
- Dealership meetings across all departments take place weekly, and the information is disseminated to everyone, either by email or in team meetings.
- Transparency is an essential feature of our management culture, and we operate an open-door policy where everybody can access everyone in the Group. This instils confidence and trust that can be evidenced within a short while of joining the Group. We actively promote this and ask the Leadership Team to encourage this important two-way communication and feedback channel.
- Our HR department offers a self-service online system. This allows everyone to access their HR information and ensure that we remain compliant.
Diversity
Driving our organisational goals is our people. Today, we have 750 employees from a diverse range of backgrounds, nationalities, and cultures. This difference adds significantly to the energy, innovation and atmosphere and impacts in a positive way with the mix of personalities’, perspectives, and knowledge, gained from these different backgrounds.
Two Way Communication – Annual Employee Survey
We do not believe in top-down communication only and actively encourage employee engagement by encouraging a culture of feedback and two-way communications. Each year we conduct a series of employee focus groups and feedback surveys. This ensures that we have our finger on the pulse and continue to listen to our employees. This feedback is critical to the Group and to date has led to many new initiatives’ being implemented. For example, over the last few years, new changes like the five-day week for sales and closing for Christmas Eve and New Year’s Eve, have been initiatives suggested by the team that were implemented. This year will see us bring in quarterly pulse surveys to ensure we are always striving to keep on top of team feedback.
Health & Safety
Customer & Employee safety is of paramount importance to us. Not only from a regulatory point of view but because we believe that it is our duty of care to ensure that everybody knows that the Joe Duffy Group is a safe place. We also encourage a healthy lifestyle where possible, as we value all our employees and encourage active participation in exercise and healthy eating. We have an employee wellbeing programme with new initiatives being launched every quarter, to ensure that we all look after each other’s health – both body and mind. We also offer a free Employee Assistance Programme which is a free counselling service available 24 hours a day to all employees and their families. Customer safety is synonymous with the Joe Duffy Brand, and we offer a complimentary vehicle health check to every customer. This operates on a traffic light system and informs the customers of existing and future safety areas that may need work. We promote tyre and break safety on a continuous basis, and our technical and service teams are experts in the field of customer protection.
Training & Development
Every employee at the Joe Duffy Group has a personal development plan that is reviewed during the year at key appraisal and review times, with their line manager. Training is at the core of our development plans with a mix of internal and external ongoing professional development. We also cover the cost of some part-time study where relevant to your role.