MINIMALIST TO THE MAX.
The new all-electric MINI Cooper is simplicity at its most charismatic. Embodying our “less is more” design approach, we’ve removed superfluous elements, and reduced, reduced and reduced some more. With its clean and flush surfaces, sleek lines and balanced proportions, the exterior has been meticulously crafted into a self-assured, striking form.
STILL STANDING OUT.
The new all-electric MINI Cooper's captivating presence is defined by its iconic front design and short overhangs. This is further embellished by the distinctive octagonal front grille and sleek circular design of the MINI LED headlights – which both perfectly underscore the modern futuristic design.
WHAT'S IT GOING TO BE TONIGHT?
In addition to the powerful and efficient LED technology that comes as standard, optional LED headlights with extended contents are available. Via intelligent adaptive activation of the low beam function and cornering light, these ensure better illumination at the sides of the vehicle in city, cross-country and motorway traffic.
And depending on what you feel like today: chose one of the three different selectable light signatures for your all-electric MINI Cooper.
UN-MINI-STAKABLE.
It’s MINI, from any angle. But with a new aura for a new era. Its agile, compact silhouette is augmented by the long wheelbase and larger wheel diameter. The flush surfaces flaunt more body colour, combining with the distinctive black sill to lend an even more modern appearance. And the striking 3-way optical division of the body, greenhouse and contrast roof accentuates the whole visual effect.
LOOK WHAT’S BACK ON THE BACK.
Boasting a new triangular design, the intricate precision of these rear lights provides an extra dose of individuality. And as with the front, you can change the welcome & goodbye orchestration to suit your mood.
YOU'RE ALWAYS WELCOMED.
Stepping into your all-electric MINI Cooper is always a special occasion. When you approach or leave your MINI, there is a welcome & goodbye orchestration that suits your mood. This optionally includes the front and rear lights with three different selectable light signatures as well as a optional logo projection from both the passenger and the driver-side mirrors.
"ALL INNOVATIONS FOLLOW A COMMON MISSION. PURIFY MINI. LESS COMPLEXITY, MORE INDIVIDUALITY."
Oliver Heilmer, Head of MINI Design
INTERIOR
LESS IS MORE MINI.
A purist with a twist, the new all-electric MINI Cooper is all about minimalism, comfort, and innovation.
OLED, OLED, OLED, OLED.
The beating heart and focal point of your dash is the all-new, stunningly slim centre instrument display. Using state-of-the-art OLED technology with a diameter of 240 mm and its high-quality glass lending it a distinctive, minimalist appearance. It serves as an instrument cluster as well as your onboard infotainment and assistance hub. And the circular OLED display is a world first.
A REDUCED-TO-THE-MAX DASH.
We’ve kept things as simple as possible – but no simpler than that. The first thing you’ll notice inside is how clean and focused the design is – just like the iconic interior of the original classic Mini. Everything has been reduced to just the essentials, with the slim but spacious dashboard providing the backdrop for the gorgeous OLED display and five toggle switches that comprise the MINI Interaction Unit.
You can also add the optional MINI Head-Up Display that conveniently shows all your important info like speed, traffic signs and assistance systems directly in your line of sight.
JUST TOGGLE IT.
Everything you need is to switch the toggle – from the parking brake to the gears to MINI Experience Modes, and much more. The five intuitive controls have been relooked and redesigned and are now even easier to reach, use, and play around with.
BRING ON THE BENDS.
The fun starts the second you grip the steering wheel. We have given it a redesign, slightly reducing the size to give you an even more intense, classic-contemporary MINI go-kart feeling. And instead of a third spoke it now features a stylish, decorative fabric strap. The left control panel lets you activate the driver assistance systems, and you can operate your entertainment, Intelligent Personal Assistant, toolbelt and communication functions with the right panel.
FORGING INVENTIVE NEW PATHS WITH NEW MATERIALS.
MINI is establishing a whole new aesthetic through our use of textiles. The new material we use on the dash and door panels creates an especially comfortable ambience. Knitted with a unique 2D technique, the fabric is high-quality and easy to clean. It offers a luxurious tactile experience, more design options, and serves as the perfect canvas for showing your exciting projections in different MINI Experience Modes.
SEE YOUR OPTIONS
WHICH IS THE RIGHT ONE FOR YOU?
Choose from one of our specially curated style collections. Select your performance level. Then create the model that suits you best.
Why choose Joe Duffy MINI?
At Joe Duffy MINI we pride ourselves on industry leading customer satisfaction, the knowledge we possess regarding all of our vehicles, and the FUN environment we have to sell and service the industry’s best valued vehicle.
Our MINI sales team and staff know everything there is to know about MINIs and they will be delighted to assist you in any way they can. So, whether you’re interested in a New MINI or a Used MINI you’re welcome to call us or drop in to the MINI MANSION to take a test-drive.
Joe Duffy MINI offers MINI Car Service and repairs, with genuine MINI car parts. Our trained technicians make the MINI MANSIONs the best value, and most comprehensive car servicing in town. The MINI MANSION also sells MINI accessories and clothing from the MINI lifestyle range – so you can stamp your own personality all over your MINI car. Best of all we are easily accessible, just off Exit 5, M50.
Our MINI experts look forward to the opportunity to do business with you, to meet your requirements and exceed your expectations. Contact us or drop in today!
