Remember To Put The Car In Bark!
MINI Ireland are ‘pawsitively’ thrilled to announce the continued partnership with Dogs Trust, Ireland's largest dog welfare charity. With a mission to make travel safer and happier for dogs and their owners throughout Ireland, MINI will be supporting Dogs Trust through sponsorship and a series of activities with MINI’s Retail Network in Ireland.
Through their joint efforts over the past two years, MINI has donated over €80,000 to Dogs Trust and became the main event sponsor of their annual Golf Classic, Barks & Birdies, in June 2024. MINI staff have also held multiple fundraisers, including ‘The MINI Christmas Sunrise Swim’.
Last year, the MINI brand in Ireland achieved a significant milestone by becoming the first official dog-friendly Irish car retailer. This is in response to the increasing demand from dog owners who want to travel with their pets safely.
This summer, there has been a notable increase in the number of people traveling with their dogs. A recent survey revealed that over 74% of Irish travellers have brought their beloved canine companions on holiday within Ireland. It's clear that Ireland is a nation of animal lovers, with an overwhelming 91% of people considering their pets to be cherished members of the family.
MINI recognises the immense value that charitable initiatives bring to local communities, supporting charity projects is an essential way to give back and make a tangible difference. By continuing to invest in causes that improve animal welfare and provide essential services, MINI and Dogs Trust are collectively creating a brighter future for both people and pets in Ireland. When traveling with dogs, safety and comfort are paramount. Dogs should always be suitably restrained in a car, whether secured in a comfortably sized seat belt harness, pet carrier, dog's cage, or in the boot with a dog guard. These restraints must be securely fitted and positioned so that the dog cannot interfere with the driver or hang out of windows. To help the dogs of Ireland travel happier, MINI stocks a range of dog travel products, including a dog guard and rear compartment mat. These products ensure that MINI owners can keep their dogs safe, comfortable, and content in their vehicles. All MINI retail showrooms are now dog-friendly environments, equipped with mats, bowls, and treats for four-legged test drivers.
