MINI AT GOODWOOD FESTIVAL OF SPEED 2024.
Goodwood is back between 11 and 14 July, will you be joining MINI there for some mega MINI fun? They’re excited to be showing off the full new MINI family in person for the first time – including both a UK debut and a world debut that you really won’t want to miss. More on that later.
MEET THE FAMILY.
Get up close and personal with the full new MINI family in our immersive Goodwood world. Here, you’ll find zones dedicated to the Aceman, Cooper and Countryman. Our new innovation-packed models still have the rich heritage and responsive go-kart handling you expect from a MINI, but we’ve spruced them up with next-level digital technology and a fresh design language. Come along and say hello (again) to them all.
Read on for a closer look at some of the MINI magic that’ll be taking place at the festival.
DISCOVER THE ACE IN THE PACK.
ACEMAN ARCADE.
Active families, adventurers and trendsetters: listen up. At this year’s Goodwood, we’ll also be unveiling the new all-electric MINI Aceman for the first time in the UK. Fusing bold design with crossover proportions, the MINI Aceman adds head-turning style and versatility to every day – whether you’re nipping around the city or cruising down a coastal road.
MEET THE TORQUE OF THE TOWN.
COOPER COURT.
Discover the fresh design of the new MINI Cooper and the new all-electric MINI Cooper for yourself at Cooper Court. Taking a huge leap forward while staying true to its rich heritage and iconic design, MINI Cooper is the perfect urban player, with a new aura for a new era.
Pssst, want to hear a secret? The new MINI Cooper 5-Door will be making its world debut at Goodwood. Don’t miss it.
MADE FOR ADVENTURE.
COUNTRYMAN PARK.
Want to experience a bigger dose of MINI-ness? Don’t miss a visit to our Countryman zone, where you’ll find the new MINI Countryman. This SUV is built to take you to exciting places in extreme comfort – and it comes in three different styles, so you’ll be sure to find the right companion for your adventures.
BE THERE OR BE SQUARE.
THE JCW WORKSHOP.
Take a nostalgic look back at the 60th anniversary of the classic Mini’s triumph in the 1964 Monte Carlo Rally, with all you need to know in our dedicated Monte Carlo and JCW area. It’d be rude not to celebrate, right?
Next up, why not head to the Cooper area to watch the MINI Hillclimb from our bleachers seating? World-renowned drivers and cars will take turns to set the fastest run they can up the course. Who will be this year’s winner?
Be sure to keep an eye out for our huge OLED screen (it’ll be hard to miss). While you’re in there, you can also help yourself to free hot drinks in our Driver’s Lounge, try your hand at our spin-to-win games, and treat yourself to something from our new collection in the MINI shop. All while enjoying incredible DJ sets throughout the day.
ELECTRIC FEELS.
At Goodwood’s Electric Avenue, you can experience the spark of MINI’s electric family. Considering switching to electric? You’ll find answers to all your questions as you discover how electric cars work and why switching to an electric future could make sense for your pocket – and the planet.
THE MIXED REALITY EXPERIENCE.
Not only will our new models be together for the first time at the festival, we’re getting visitors behind the wheel with our MINI Mixed Reality driving experience.
This is our innovative concept that merges virtual reality with real-life driving through a VR headset, creating a unique visual experience that displays the world around you through a vibrant and colourful MINI lens, reflecting the designs of the new MINI family.
We’ll be demonstrating our new technology to the public for the first time at the festival, so if you’re lucky enough to be there, head on over to car park M to take part.