RANGE ROVER LAUNCHES ITS FIRST LIFESTYLE CAPSULE, THE LONDON COLLECTION, FEATURING ADWOA ABOAH
Range Rover combines its signature modernist design ethos and iconic British heritage to launch its first lifestyle capsule.
- Range Rover announces The London Collection, its first eight‑piece luxury lifestyle capsule combining classic and versatile pieces, inspired by its signature modernist design ethos
- British supermodel and actress Adwoa Aboah appears as the face of the collection, in a new campaign capturing the city’s vibrant architecture in a narrative of modern grace and sophistication
- Each piece is exquisitely crafted using the finest materials and a mix of innovative techniques by a highly skilled team of artisans in the UK and Italy
- The limited‑edition lifestyle collection includes lightweight jackets, 100 percent silk twill scarves and wool‑cashmere mix blankets which draw inspiration from a mid‑century design colour palette
- A distinctive abstract print and recurring contemporary motif features at the centre of the collection, designed to replicate some of the design language and elegant silhouette of Range Rover, with its juxtaposition of modernist lines and forms
Range Rover combines its signature modernist design ethos and iconic British heritage to launch its first lifestyle capsule. In a new campaign starring British supermodel and actress, Adwoa Aboah, the limited‑edition, eight‑piece collection seamlessly blends classic, and versatile pieces with bold colours and its own unique print design inspired by Range Rover’s design language.
Aptly named The Range Rover London Collection, the backdrop for the new campaign is London’s Design District with its unique and vibrant architecture, and which is directed by fashion Creative Director and Producer, Marcos Fecchino.
The collection incorporates design cues from Range Rover's refined and reductive modernist approach. This includes a focus on classic lines, placement quilting and luxurious materials, with intricate details such as the bespoke zip fastenings on the men’s and women’s reversible jackets, which are a nod to Range Rover's design heritage, inspired by the traditional rotary dials that were once a prevalent feature inside Range Rover cabins, and which have now evolved in line with modern technologies to the digital Pivi Pro infotainment touchscreens seen today; as well as its exclusive Sunset Gold exterior paint finish.
"I loved the experience of shooting this campaign in my home city for such an iconic brand. I have worked with Range Rover for a number of years and so it’s a real honour to now be launching its first lifestyle capsule in such an exciting move for them. The pieces are elevated yet playful making you feel free and confident, and I love the versatility the silk scarves can bring to an outfit. My favourite is the About Town print – I like anything that is super wearable and effortless yet still makes me feel put together and chic."
Adwoa Aboah
British supermodel and actress
"We have curated a contemporary, new luxury lifestyle capsule for discerning individuals who appreciate Range Rover’s vision of modern luxury. The main influences for the collection came from an appreciation for British mid‑century design. It was important to us to celebrate the interplay of colour and to reflect the eclecticness of London living, while harmoniously juxtaposing modernist lines and forms to create pieces that evoke modern grace, vibrancy and sophistication. Under the direction of Chief Creative Officer Gerry McGovern, it marks a Range Rover first to create modern luxury pieces in the fashion and lifestyle space that are the embodiment of bold, progressive design, and using our own, unique graphic prints."
Kimberley Panton
Apparel Designer
THE RANGE ROVER LONDON COLLECTION
The Range Rover London Collection is made from the finest materials, hand‑crafted in the UK and Italy with a provenance of exquisite artisanship and craftmanship.
"The first Range Rover collection showcases our brand expression and ethos in a new creative medium. Imbued in the same breathtaking modernity, these sophisticated pieces are designed in exquisite materials and using timeless craftmanship. We are extending the desirability of the Range Rover brand beyond our current portfolio of products as we know our discerning customers are looking for more connections to the luxury brands that truly inspire them and embody their lifestyles."
Professor Gerry McGovern OBE
Chief Creative Officer
"Our first luxury lifestyle collection embodies Range Rover’s core DNA, and is the epitome of modern elegance, self‑expression and vibrancy – perfectly brought to life by Adwoa Aboah. These first limited‑edition pieces are designed to enrich our client’s lives, evoking confidence and individuality."
Martin Limpert
Managing Director for Range Rover
