The Audi Q6 e-tron1 is the first production model on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. With its characteristics, the electric SUV stands for Vorsprung durch Technik. The model is defined not only by impressive driving and charging performance, but also by increased efficiency and long range. The Audi Q6 e-tron1 embodies typical Audi SUV styling with a further refined e-tron design language. The new design philosophy in the interior and pioneering technologies debuting in the new model, begin the next chapter in electric mobility for the Four Rings and make Vorsprung durch Technik a tangible experience every day. With the Q6 e-tron range, e-mobility is coming from the Ingolstadt plant for the first time. The Audi Q6 e-tron quattro1 and SQ6 e-tron2 will be available to order from March 2024 at a price of 74.700 and 93.800 euros and will be delivered to customers in the third quarter of 2024.

The flexibility of the PPE helps in giving the future models their independent character and the typical Audi DNA, despite shared technical underpinnings.

The Q6 e-tron1 sets standards in terms of e‑performance, range, and charging. It embodies typical Audi SUV styling with a further refined e-tron design language and a high level of everyday usability. Thanks to the new E3 1.2 electronic architecture, the Q6 e-tron model series represents the technological spearhead of the Audi portfolio.

An important component in increasing the efficiency and therefore the range of the Audi Q6 e-tron1 is the advanced recuperation system. Around 95 percent of all everyday braking processes can be handled by this system. The Audi Q6 e-tron1 recuperates at up to 220 kW.

The Audi Q6 e-tron1 is positioned in the premium midsize segment and, with a length of 4,771 millimeters (15.6 ft), a width of 1,939 millimeters (6.4 ft) and a height of 1,648 millimeters (5.4 ft), the SUV offers maximum space, comfort and suitability for everyday use. The wheelbase of 2,899 millimeters (9.5 ft) allows plenty of legroom in the second row of seats. With these dimensions, the Audi Q6 e-tron1 offers sufficient space for five passengers and luggage and offers high utility value. Audi thus fulfills the requirements customers place on an SUV.

The Audi Q6 e-tron1 comes with perfect proportions thanks to the Premium Platform Electric. The ratio of a long wheelbase to very short overhangs forms the basis for the familiar powerful, dynamic package seen in the exterior of Audi's Q models. The Audi Q6 e-tron1 also embodies the further developed e-tron-specific design language.

Its striking SUV look makes for an impressive and sporty appearance. In the car’s bodywork, soft shapes are in constant interplay with the creases and edges, lending dynamism to the shadows even when stationary. The upright front features a completely closed Singleframe and a mask in selenite silver or gloss black, which surrounds the three-dimensionally shaped Singleframe and the side air intakes. The high-positioned digital daytime running lights give the Q6 e-tron1 a very distinctive and independent appearance.

The greenhouse is stretched low and taut over the powerful body. It is slightly tapered towards the rear and the gently sloping D‑pillars flow elegantly into the bodywork’s muscular shoulders. The opening between the D‑pillar and the roof gives the vehicle a more dynamic appearance and makes the cabin appear more stretched and longer. A prominent line running from the rear lights to the rear doors emphasizes the upper section of the “quattro blisters” - the contours of the body on which the gently sloping D‑pillars are supported. The blisters are a core element of Audi's design DNA. Audi calls this central design principle "making technology visible". The dynamically tightened rear creates a mixture of sporty elegance and masculine power. The clean and broad rear architecture with its continuous light strip lends the Q6 e-tron quattro1 the clarity and aplomb typical of Audi.

With the Q6 e-tron1, Audi is not only starting a new chapter in electric mobility, but also in an important part of Audi's DNA: lighting technology. With the world's first active digital light signature, the electric SUV is ushering in a new era characterized by design and aesthetics that are unique to Audi.

At the front, the active digital light signature is created by the interaction of the algorithm with twelve segments that dim up and down. At the rear, all digital OLED segments are used for this purpose. The individual light segments interact in such a way that the total light intensity of the light signature does not vary.

With the second generation of digital OLED rear lights, the Audi Q6 e-tron1 takes lighting design, functionality and therefore road safety to a new level. For the first time, the digital OLED rear lights can communicate with the vehicle’s surroundings in a targeted manner (Car‑to‑X). Audi has also taken the safety functions to a new level. The proximity detection system already known from other Audi models has been extended in the new Q6 e-tron1 to include the communication light. It warns other road users of accident and breakdown sites. In addition to the regular taillight graphics, the communication light displays a specific static tail light signature with integrated warning symbols in the digital OLED combination rear light in critical driving or traffic situations.

The technology, which is debuting in the Audi Q6 e-tron1, also sets new standards in terms of individualization: With a total of up to eight digital light signatures in the redesigned daytime running lights of the Matrix LED headlights and in the digital OLED rear lights 2.0, owners can individualize their Q6 e-tron1 in a completely new way.

With the newly developed electronic architecture E3 1.2, customers experience digitalization in the vehicle more directly than ever before. The name E3 stands for End-to-End Electronic Architecture. During development, the overriding goal was to create a future-proof, standardized framework. The function-oriented architecture is based on a new domain computer structure with five high-performance computers (High-Performance Computing Platform, HCP), which control all vehicle functions - from infotainment and driving functions through to semi-automated driving in later evolutionary stages. The most powerful electronic architecture to date in terms of computing power is consistently geared towards customer requirements. One focus of development was on high-performance and secure networking of domain computers, control units, sensors, and actuators in order to master more complex systems and maintain modularity. In addition, the E3 1.2 is characterized by a high-performance and seamless backend connection for Car-to-X swarm data applications and computationally intensive offboard functions. It is debuting in the Audi Q6 e-tron1, designed to be used across models, and forms the basis for future innovations.

The Audi Q6 e-tron model series has a fully connected and digital interior based on the new electronic architecture. Made up by the Audi MMI panoramic display and the MMI passenger display, the so-called Digital Stage is a key feature of the interior. The clearly grouped displays are perfectly integrated into the design concept and give the interior a generous and airy feeling of space. The slim, free-standing Audi MMI panoramic display has a curved design and OLED technology and consists of the 11.9-inch Audi virtual cockpit and the 14.5-inch MMI touch display. The driver's area is designed as a curve and the display with its concave shape is oriented towards the driver. The contours of the curved display are also reminiscent of the single frame typical of Audi. The ambient lighting makes the Curved Display seem to float at night and creates a suitable setting. Especially for the front passengers, Audi complements the digital stage with the 10.9-inch MMI front passenger display with Active Privacy Mode, which prevents it from distracting the driver while on the move. This allows the front passenger to stream films/video content, assist with navigation, or even find a charging station for example.

Relating to the driver assistance systems of the new Q6 e-tron1, Audi provides a wide range of functions that significantly improve everyday driving and road safety for all road users. A new feature for the Q6 e-tron1 is the adaptive driving assistant plus. It not only helps with acceleration, maintaining speed, keeping distance and lane guidance, but also uses high-resolution map data and swarm data from other vehicles aggregated in the cloud to improve the handling of the Q6 e-tron1. The SUV uses the radar sensors, the front camera, and ultrasonic sensors for easy to operate guidance. The vehicle uses the collected information to create a virtual route and follows it dependably and as comfortably as possible across the entire speed range and in traffic jams.

Rear parking assistance, cruise control, lane departure warning, efficiency assist, active front assist and a distraction and drowsiness warning system are all on board as standard from launch. Customers have the option of further assistance systems and a safety package as part of various equipment packages.

Materials prepared using recycling processes reduce the use of primary resources in the production of the Q6 e-tron1 and ensure a closed and therefore efficient and sustainable material cycle. In addition to materials made from recycled polyester, the plastic components typical of electric models such as the frunk and the adjacent covers in the front section of the Q6 e-tron1 are also made from recycled material. This also applies to the covers below the windshield and over the HVAC intake.

To produce the steel required for the outer roof section of all Q6 e-tron models, Audi uses scrap steel, some of which comes from end-of-life vehicles previously in use by customers. The proportion of scrap used in steel production averages up to 15 percent (mass balance approach based on currently planned production figures). This component is a good example of how Audi intends to use more post-consumer secondary materials in its products in the future.

The Q6 e-tron model family, the first all-electric model series produced at the Ingolstadt plant, stands for Audi's commitment to sustainability, from production to product. The company is gradually refitting all production sites for the manufacture of all-electric models instead of building new ones. In line with the early decision to phase out the combustion engine, Audi has also intensively promoted the transformation of its employees and trained the workforce for fields of the future, for example in the new battery assembly plant in Ingolstadt. The brand with the four rings is thus increasing vertical integration and bringing important skills to the sites. At the same time, Audi is creating new job opportunities.

In order to produce the Q6 e-tron series sustainably and efficiently, Audi uses existing structures and systems. The brand seamlessly integrates the model series into existing assembly lines, such as the body shop for the PPE. The bodies for the PPE models are produced at the Ingolstadt plant in a building covering around 148,000 square meters (almost 1,600,000 sq ft). The bodywork components for the Q6 e-tron series are made by 328 employees per shift and 1,150 robots with a degree of automation of 87 percent.